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Dave Ade, CUA, CXA, CSM

I intend to bring my 20 years’ experience in managing and directing user experience and project teams to increase customer satisfaction, boost ROI, and increase the bottom line. Throughout my career, I have been responsible for internal and external user experience design, research, and product development on complex, world-class applications for Fortune 500 companies and government agencies. I have built internal and external client relationships using my CUA, CXA, and CSM skills, and led distributed teams, departments, and organizations while guiding user experience strategies on projects with budgets up to $308 million. Early in my career, I was responsible for performing design, research, testing, and analysis, developing the interface, and illuminating user experience insights to stakeholders at an enterprise level. 

Core competencies:

  • Digital and Product Strategy
  • Artificial Intelligence (AI) & Machine-learning
  • User Interface (UI) & User Experience (UX)

Certifications:

  • Certified Usability Analyst (CUA)
  • Certified User Experience Analyst (CXA)
  • Certified Scrum Master (CSM)


mobile

Mobile Experience

I have worked on many mobile application projects, including: mobile payments, mobile check deposit, claims status tracking, peer-to-peer lending, biometric and multi-factor authentication, and many more...

computer/web

Web & Enterprise Application Experience

With 20 years' experience in front-end design and development, I have worked on countless websites and desktop applications, while balancing business needs and delivering thoughtful user experiences.

physical

Physical Product Experience

I have provided usability and human-factors engineering expertise on projects such as in-store kiosks, mailed collateral, home security devices, and race car cockpit ergonomic layout. 

Some of my recent work...

AI & Machine Learning
Biometrics
Multi-factor Authentication
Document Capture & Upload
Personalization
Billpay
Brokerage Trading on Mobile
Virtual Assistant (like Siri)
E-commerce

Hands-free Vehicle Integration
Digital Wallet/Mobile Pay
Auto/Home/Life Insurance
Eligibility & Onboarding
Peer-to-Peer Lending
Voiceline/IVR
Credit Card Activation
Rental Car Comparison Tool
Statement Redesign

EMV Chip Vard conversion
Mobile Check Deposits
Claims Reporting/Processing
5 Minute Mortgage Prequal
Loyalty/Rewards Programs
Fraud Reporting & Prevention
Internal UX Management System
3rd Party Product Integration
Wire Transfer Experience

Vehicle Telematics
Auto Shopping Experience
Application/Site Personalization
Chat & Video Chat (Live)
GPS Locators
Medical Insurance
Product Packaging
Business Risk Mitigation
Cross-Channel Authentication