Dave Ade, CUA, CXA

I am a User Interface and User Experience (UI/UX) specialist with over 19 years' experience in research, full-stack design, development, and leadership. I have extensive experience performing usability research, wireframing, prototyping, developing the interface, performing usability testing and analysis, and providing user experience insights at an enterprise level. I have worked successfully within small development teams, as well as on larger, cross-functional teams, and am experienced in multiple SDLC methodologies, including agile, waterfall, and iterative. I have led teams both locally and distributed, including resourcing, hiring, and training. I'm always trying new things, trying to improve and innovate, and trying to streamline for faster and/or more efficient processes with a strong understanding of the enterprise.


Mobile Experience

I've worked on many mobile application experiences, including: mobile payments, mobile check deposit, claims status tracking, peer-to-peer lending, biometric and multi-factor authentication, and many more...


Web & Enterprise Application Experience

With almost 20 years' experience in front-end design and development, I've worked on countless websites and desktop applications, while balancing business needs and delivering thoughtful user experiences.


Physical Product Experience

I have provided usability and human-factors engineering expertise on such projects as in-store kiosks, mailed collateral, home security devices, and race car cockpit ergonomic layout. 

Some of my recent work...

Multi-factor authentication
Document capture & upload
Brokerage trading on mobile
Virtual assistant
Hands-free vehicle integration

Mortgage 5 minute prequal
Digital wallet/mobile pay
Auto/Home/Life insurance
Eligibility & onboarding
Peer-to-peer lending
Credit card activation
Rental car comparison tool
Statement redesign

EMV chip card conversion
Mobile check deposits
Claims reporting/processing
Credit scores
Loyalty/rewards programs
Fraud reporting & prevention
Internal UX management system
3rd party product integration
Wire transfer experience

Vehicle telematics
Auto shopping experience
Application/site personalization
Chat & video chat
GPS locators
Medical insurance
Product packaging
Deposit risk segmentation
Cross-channel authentication